Video Made the Marketing Star – How video will move to the forefront of Social Media Marketing in 2017

2016 was the year in which live streaming really began to make its mark across social media. While the technology was introduced in 2015 by the mobile app Meerkat, live streaming really caught the imagination of social media users last year following the launch of Facebook Live. Thanks to such software becoming both readily available and user friendly, an increasing number of different people, including celebrities and public figures, began to stream moments from their lives, careers and hobbies to their friends and followers online.

With that in mind, 2017 will surely be the year that companies and organisations will begin to harness the power of live streaming in order to reach out to and connect with their audience in new and exciting ways.

Below we take a look at four reasons why companies can’t afford to miss out on live streaming this year.

More options to live stream than ever before


In addition to the aforementioned Facebook Live, there is also Twitter’s Periscope live streaming service. It has been estimated that 91% of retail brands use two or more social media channels and if they only use two then it is almost certainly the case that one, if not both, of those channels will be Facebook or Twitter.

Which channel a retailer or other kind of business might choose to use depends on how they wish their content to appear to their target audience, with live streaming on Facebook Live providing the ability to save for repeated viewings, while this option is not possible using the more ephemeral Periscope. Alongside social media platforms, online giants like Google and YouTube have also introduced live streaming options.

More scope for different types and styles of content

Live streaming really is a game-changer when it comes to broadening the range and depth of content that companies and organisations can deliver to their audience. Unlike more traditional audio-visual advertising, live streaming does not have to adhere to a strict time limit or even an especially high standard of production.

With this in mind, live streaming presents itself as a way for a business to give consumers a lengthier and more in-depth look at a product or service. It can also be used as a way to bring an event directly to an audience who may not be able to attend, for example the introduction of a new fashion line or even a celebrity endorsement.

Deliver customer service like never before


Thanks to live streaming, customers can be kept up to date with product instructions and information, as well as changes to services. You can now visually demonstrate to your audience the realities of a particular consumer concern in a matter of mere moments.

Additionally, if a company has received great feedback it is always an option to film it and put it out there immediately. There is also the ability to host a live Q&A and answer queries and comments from customers directly to camera.

It’s now a level playing field

Perhaps most significantly, the very nature of live streaming will create a number of new and revolutionary ways for smaller end businesses and organisations to reach their audience. As more and more social media users become engaged with live streaming, the higher the number of potential customers becomes.

And luckily you can tap into that ever-growing number by using software that is both highly accessible and at the cutting edge of technology. With the right amount of planning and care, a fun and improvisational live stream from a smaller business should be able to sit comfortably alongside something from a much larger company.

2017 looks set to be the year that all businesses go with the flow and jump into the live stream.


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